Weekly Performance Report
Pairs Socks
28 Sept 2026 - 4 Oct 2026

28 Sept 2026 - 4 Oct 2026 vs 21 Sept 2026 - 27 Sept 2026

Overview

Pairs Socks

Weekly performance snapshot across all channels.

Revenue
£39,482
+16.3% vs prev
Orders
692
+11.6% vs prev
AOV
£57.06
+4.2% vs prev
New Customers
510
+15.9% vs prev
Blended ROAS
4.75x
-12.6% vs prev
Monthly Pace

Forecast vs Actual - October 2026

4 of 31 days reported (13% of month). Click forecast values to adjust.

MetricForecastMTD ActualPaced Targetvs Pace
Revenue £
Ad Spend £
View Full Forecast Dashboard →
Revenue Intelligence

Weekly Revenue Drivers

What drove this week's performance. Key differences vs last week across email, paid, and organic channels.

highEMAILEmail Campaigns Drove £2,631.69 Revenue
Campaigns Sent
3
prev: 3
Total Recipients
56,681
prev: 27,865
Campaign Revenue
£2,631.69
prev: £3,508.46
-25.0%
Conversions
49
CampaignSentRecipientsRevenueConvOpen RateClick Rate
Merino Calf - Weds 30th SepWed 30 Sept21,104£1,632.792863.9%0.8%
(Cold reach) Merino Calf - Thurs 1st OctThu 1 Oct15,091£579.751224.8%0.7%
Bamboo - Sun 4th OctSat 3 Oct20,486£419.15956.3%1.0%
3 campaigns sent (vs 3 last week). Campaign revenue down 25% to £2,631.69.
highFLOWSFlows Spiked: £1,053.75 from 3 flows
Browse Abandonment | Rebrand | Sep 2025 | Littledata
£575.85
472 recipients | £1.22/recip
Post Purchase Flow | Rebrand 2025
£359.30
1,163 recipients | £0.31/recip
Churn series
£118.60
190 recipients | £0.62/recip
FlowRecipientsRevenueRev/RecipConvvs Last Week
Browse Abandonment | Rebrand | Sep 2025 | Littledata472£575.85£1.2212+476.5%
Post Purchase Flow | Rebrand 20251,163£359.30£0.313+163.4%
Churn series190£118.60£0.622NEW
3 flows spiked significantly. Browse Abandonment | Rebrand | Sep 2025 | Littledata: £575.85 (+476.5% WoW). Post Purchase Flow | Rebrand 2025: £359.30 (+163.4% WoW). Churn series: £118.60 (vs £0.00 last week).
mediumPAID CHANNELSPaid Channel Efficiency Declined
Meta ROAS
2.59x
prev: 2.84x
-8.6%
Google ROAS
2.01x
prev: 2.77x
-27.3%
Total Spend
£8,305
prev: £6,242
Google ROAS declined from 2.77x to 2.01x (-27.3%).
mediumCROSS-CHANNELEmail Driving 18% of Total Revenue
Email Revenue
£6,929.01
% of Store Revenue
17.5%
% of Revenue Uplift
125%
Total email revenue (campaigns + flows): £6,929.01, accounting for 18% of store revenue. Email accounts for an estimated 125% of the total revenue uplift vs last week.
Attribution Gap

Platform vs Actual Revenue

Without a third-party attribution tool, we compare platform-reported conversions against actual Shopify revenue to understand the gap. Blended ROAS uses actual store revenue / total ad spend.

Platform Revenue
£18,260
+4.9% vs prev
Actual Revenue
£39,482
+16.3% vs prev
Platform ROAS
2.20x
-21.2% vs prev
Blended ROAS
4.75x
-12.6% vs prev
Report Rate
46%
-5.1% vs prev
Revenue attribution breakdown
Meta 18%
Google 29%
Unattributed 54%
Meta: £6,929
Google: £11,332
Unattributed: £21,222
MetricMetaGoogleCombined
Platform Spend£2,673£5,632£8,305
Platform-Reported Revenue£6,929£11,332£18,260
Platform-Reported Conversions142245387
Platform ROAS2.59x2.01x2.20x
Actual Shopify Revenue£39,482
Blended ROAS (Actual Rev / Spend)4.75x
CPA (Platform-Reported)£21.48
CPA (Actual Orders)£12.00
Daily spend vs revenue correlation
DaySpendPlat RevActual RevOrdersPlat ConvPlat ROASBlended ROASReport Rate
Mon 28 £987 £2,312 £4,326 83 50 2.34x 4.38x 53%
Tue 29 £1,033 £2,174 £5,207 88 48 2.10x 5.04x 42%
Wed 30 £1,052 £2,323 £5,183 85 54 2.21x 4.93x 45%
Thu 1 £1,218 £2,499 £5,027 99 56 2.05x 4.13x 50%
Fri 2 £1,208 £2,205 £5,186 87 45 1.83x 4.29x 43%
Sat 3 £1,359 £3,686 £7,647 113 71 2.71x 5.63x 48%
Sun 4 £1,447 £3,060 £7,403 136 64 2.11x 5.12x 41%
Total £8,305 £18,260 £39,482 692 387 2.20x 4.75x 46%
Anomaly Detection

Spike Analysis

Significant daily anomalies. Single-day spikes (≥100% deviation) are flagged immediately. Smaller deviations (50-99%) only appear if they persist for 2+ days.

▲ SPEND UPSPIKESunday 4 Oct
£1,447 vs £134 30d avg (Meta) (+978% above)
Platform split
Meta 32%
Google 68%
Meta: £459 | Google: £988 | vs 30d daily avg: +126%
Top campaign contributors
GoogleCS | Search | All Fibres: £198 spent (14% of total) -- +£76 vs £122 daily avg | Day ROAS: 1.20x
MetaCS | Cold/Warm/Hot | Purchases | Post Rebrand | Evergreen: £435 spent (30% of total) -- +£72 vs £362 daily avg | Day ROAS: 3.06x
GoogleCS | Performance Max | All Products Post Rebrand: £225 spent (16% of total) -- +£65 vs £161 daily avg | Day ROAS: 1.25x
GoogleCS | Shopping | High | All Products 25: £525 spent (36% of total) -- +£43 vs £482 daily avg | Day ROAS: 1.29x
MetaCS | Cold/Warm | Purchases | USA Test: £24 spent (2% of total) -- +£5 vs £20 daily avg
Why this likely happened
"CS | Search | All Fibres" (Google) spent £198 vs £122 daily avg.
▶ HOLDDay ROAS was 2.11x. Acceptable, keep current budgets.
▲ SPEND UPSPIKEFriday 2 Oct
£1,208 vs £134 30d avg (Meta) (+800% above)
Platform split
Meta 35%
Google 65%
Meta: £419 | Google: £789 | vs 30d daily avg: +89%
Top campaign contributors
MetaCS | Cold/Warm/Hot | Purchases | Post Rebrand | Evergreen: £400 spent (33% of total) -- +£38 vs £362 daily avg | Day ROAS: 2.74x
GoogleCS | Shopping | High | All Products 25: £461 spent (38% of total) -- £-21 vs £482 daily avg | Day ROAS: 0.66x
GoogleCS | Search | All Fibres: £111 spent (9% of total) -- £-10 vs £122 daily avg | Day ROAS: 1.61x
GoogleCS | Search | Brand: £49 spent (4% of total) -- +£9 vs £40 daily avg | Day ROAS: 4.96x
GoogleCS | Performance Max | All Products Post Rebrand: £167 spent (14% of total) -- +£7 vs £161 daily avg | Day ROAS: 2.29x
▶ HOLDDay ROAS was 1.83x. Acceptable, keep current budgets.
▲ SPEND UPSPIKEThursday 1 Oct
£1,218 vs £134 30d avg (Meta) (+807% above)
Platform split
Meta 34%
Google 66%
Meta: £410 | Google: £807 | vs 30d daily avg: +90%
Top campaign contributors
MetaCS | Cold/Warm/Hot | Purchases | Post Rebrand | Evergreen: £390 spent (32% of total) -- +£28 vs £362 daily avg | Day ROAS: 2.07x
GoogleCS | Performance Max | All Products Post Rebrand: £181 spent (15% of total) -- +£20 vs £161 daily avg | Day ROAS: 1.69x
GoogleCS | Shopping | High | All Products 25: £475 spent (39% of total) -- £-7 vs £482 daily avg | Day ROAS: 1.56x
GoogleCS | Search | All Fibres: £116 spent (10% of total) -- £-6 vs £122 daily avg | Day ROAS: 0.88x
GoogleCS | Search | Brand: £35 spent (3% of total) -- £-5 vs £40 daily avg | Day ROAS: 15.37x
▶ HOLDDay ROAS was 2.05x. Acceptable, keep current budgets.
▲ REVENUE UPSPIKESaturday 3 Oct
£3,686 vs £546 30d avg (Meta) (+576% above)
Platform split
Meta 43%
Google 57%
Meta: £1,599 | Google: £2,087 | vs 30d daily avg: +111%
Top campaign contributors
GoogleCS | Shopping | High | All Products 25: £566 spent (15% of total) -- +£84 vs £482 daily avg | Day ROAS: 1.42x
GoogleCS | Search | All Fibres: £171 spent (5% of total) -- +£50 vs £122 daily avg | Day ROAS: 1.73x
GoogleCS | Performance Max | All Products Post Rebrand: £202 spent (5% of total) -- +£41 vs £161 daily avg | Day ROAS: 2.34x
MetaCS | Cold/Warm | Purchases | USA Test: £12 spent (0% of total) -- £-7 vs £20 daily avg
GoogleCS | Search | Brand: £46 spent (1% of total) -- +£6 vs £40 daily avg | Day ROAS: 11.19x
Why this likely happened
57% of revenue came from Google.
▶ HOLDPositive revenue spike. Check which product or campaign drove it.
▲ SPEND UPSPIKESaturday 3 Oct
£1,359 vs £134 30d avg (Meta) (+913% above)
Platform split
Meta 27%
Google 73%
Meta: £374 | Google: £985 | vs 30d daily avg: +112%
Top campaign contributors
GoogleCS | Shopping | High | All Products 25: £566 spent (42% of total) -- +£84 vs £482 daily avg | Day ROAS: 1.42x
GoogleCS | Search | All Fibres: £171 spent (13% of total) -- +£50 vs £122 daily avg | Day ROAS: 1.73x
GoogleCS | Performance Max | All Products Post Rebrand: £202 spent (15% of total) -- +£41 vs £161 daily avg | Day ROAS: 2.34x
MetaCS | Cold/Warm | Purchases | USA Test: £12 spent (1% of total) -- £-7 vs £20 daily avg
GoogleCS | Search | Brand: £46 spent (3% of total) -- +£6 vs £40 daily avg | Day ROAS: 11.19x
▲ SCALEDay ROAS was 2.71x. Consider increasing budgets on top performers.
Trends

Trend Watch

Rolling trends across key metrics. Compared to 6-week rolling average.

Revenue
£39,482
Avg: £21,330
▲ UP
Orders
692
Avg: 359.375
▲ UP6w streak
AOV
£57.06
Avg: £59.12
▶ FLAT
Total Spend
£8,305
Avg: £3,565
▲ UP7w streak
Blended ROAS
4.75x
Avg: 6.01x
▼ DOWN2w streak
Meta Spend
£2,673
Avg: £1,013
▲ UP5w streak
Meta ROAS
2.59x
Avg: 3.62x
▼ DOWN2w streak
Meta CPC
£0.72
Avg: £0.70
▶ FLAT
Channel Mix

Channel x Revenue Daily Mix

Side-by-side daily view of platform spend and revenue type. Use this to spot drift between what platforms claim and what shows up in Shopify.

DateMeta spendGoogle spendKlaviyo attrib revNC revReturning revTotal revBlended ROAS
Mon 7 Sept£58£399£523£1,355£1,276£2,6305.75x
Tue 8 Sept£57£475£1,257£1,621£5,159£6,78012.74x
Wed 9 Sept£57£339£153£1,197£569£1,7664.46x
Thu 10 Sept£76£491£449£1,225£1,501£2,7264.80x
Fri 11 Sept£132£488£874£1,369£1,603£2,9724.80x
Sat 12 Sept£101£666£392£1,990£1,429£3,4204.46x
Sun 13 Sept£122£732£1,073£1,933£1,042£2,9753.48x
Mon 14 Sept£135£546£524£2,040£5,096£7,13610.48x
Tue 15 Sept£83£469£784£2,153£1,148£3,3025.99x
Wed 16 Sept£136£438£319£1,414£5,309£6,72311.72x
Thu 17 Sept£110£500£295£1,902£2,182£4,0846.69x
Fri 18 Sept£156£515£1,287£1,985£1,824£3,8095.68x
Sat 19 Sept£136£623£1,304£5,228£1,651£6,8799.06x
Sun 20 Sept£190£583£1,390£4,957£1,644£6,6018.54x
Mon 21 Sept£227£431£809£2,527£2,144£4,6727.10x
Tue 22 Sept£210£490£1,259£1,999£1,522£3,5215.04x
Wed 23 Sept£296£483£86£3,124£2,100£5,2246.71x
Thu 24 Sept£268£451£721£2,255£3,526£5,7828.03x
Fri 25 Sept£309£539£1,890£2,520£2,523£5,0445.94x
Sat 26 Sept£258£793£529£2,254£1,351£3,6063.43x
Sun 27 Sept£448£1,038£2,009£4,425£1,532£5,9574.01x
Mon 28 Sept£313£675£430£2,771£1,835£4,6064.66x
Tue 29 Sept£327£706£454£3,019£1,550£4,5694.42x
Wed 30 Sept£371£681£2,304£3,244£2,002£5,2464.99x
Thu 1 Oct£410£807£1,143£3,017£2,116£5,1334.21x
Fri 2 Oct£419£789£370£2,991£2,207£5,1984.30x
Sat 3 Oct£374£985£815£4,992£2,300£7,2925.37x
Sun 4 Oct£459£988£1,414£5,259£2,143£7,4035.12x
Total£6,240£17,120£24,856£74,769£60,283£135,0525.78x
Year-over-Year

YoY Comparison

Current week vs same week last year (29 Sept 2025 - 5 Oct 2025).

MetricThis WeekLast YearChange
Revenue£39,482£30,349+30.1%
Orders692620+11.6%
AOV£57.06£48.95+16.6%
Total Spend£8,305£9,185-9.6%
Blended ROAS4.75x3.30x+43.9%
Meta Spend£2,673£2,975-10.1%
Meta ROAS2.59x2.19x+18.4%
Google Spend£5,632£6,209-9.3%
Google ROAS2.01x2.63x-23.4%
Analysis

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +16.3% WoW (£39,482 vs £33,935).
Product Growth The Bamboo Set - Pinks and Greys revenue up +216.1% (£708 vs £224).
Product Growth Ladybird Red Bamboo Socks revenue up +122.2% (£653 vs £294).
Product Growth Clotted Cream Ultra Soft Alpaca Bed Socks revenue up +69.2% (£562 vs £332).
Category Bamboo category up +30.8% (£8,482 vs £6,485).
Meta Ad Ad 446 | Image | All Products | Summer Phase 4 | Lifestyle with Text Overlay | No Offer | Best of British Grey delivering 3.19x ROAS on £881 spend (52 purchases).
Meta Ad Ad 476 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | The Return delivering 3.59x ROAS on £101 spend (10 purchases).
Email Merino Calf - Weds 30th Sep generated £1,632.79 revenue from 21,104 recipients (0.8% CTR).
Email (Cold reach) Merino Calf - Thurs 1st Oct generated £579.75 revenue from 15,091 recipients (0.7% CTR).
Product Decline Clotted Cream Wool Knee High Socks revenue down -66.8% (£151 vs £453). Worth investigating.
Product Decline Postbox Red Merino Bed Socks revenue down -57.6% (£433 vs £1,021). Worth investigating.
Product Decline Village Green Merino Bed Socks revenue down -56.5% (£209 vs £479). Worth investigating.
Category Merino bed sock category down -27.2% (£3,910 vs £5,373).
Category Wool knee high category down -24.5% (£2,011 vs £2,665).
Meta Ad Shift Ad 261 | Video | All Products | Seasonal | Studio Lifestyle | No Offer | OG ROAS declined from 4.34x to 1.59x WoW.
Efficiency

Conversion Rates

Daily conversion rates by platform (conversions / clicks).

7.5%6.2%5.0%3.8%2.5%MonTueWedThuFriSatSun
Meta: 3.83% (-0.48pp)
Google: 4.89% (-0.88pp)
Blended: 4.44% (-0.77pp)
Product Intelligence

Product Mix Shifts

Product types that have shifted significantly vs rolling average share.

Product TypeCurrent ShareAvg ShareShift
Merino40.1%36.5%+3.7pp
Platform Data

Channel Performance

ChannelSpendRevenueROASClicksCPCSpend ΔROAS Δ
Meta £2,673 £6,929 2.59x 3,708 £0.72 +32.6% -8.6%
Google £5,632 £11,332 2.01x 5,003 £1.13 +33.3% -27.3%
Total £8,305£18,260 2.20x8,711 £0.95 +33.1% -21.2%
Customers

New vs Returning

New 74%
Returning 26%
SegmentCustomersCust Δ
New510+15.9%
Returning182+1.1%
Total692+11.6%
Product Breakdown

Sales by Product Type

7-day performance grouped by product type vs previous period.

Product TypeRevenueRev ΔUnitsUnits Δ

Sales by Product

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 123.

ProductRevenueRev ΔUnitsUnits Δ

Meta Ads

Top 20 of 50 active ads by spend. Grouped by campaign.

AdSpendRevenueROASPurchCPCCTR
CS | Cold/Warm/Hot | Purchases | Post Rebrand | Evergreen
Ad 446 | Image | All Products | Summer Phase 4 | Lifestyle with Text Overlay | No Offer | Best of British Grey £881 £2,809 3.19x (-0.37) 52 £0.66 2.75%
Ad 465 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | Back to Good Pairs £321 £850 2.65x (+0.32) 18 £0.66 1.86%
Ad 257 | Image | All Products | Social Proof | Testimonial | No Offer | OG £259 £639 2.46x (-0.39) 11 £0.74 2.31%
Ad 264 | Video | All Products | Seasonal | Studio Lifestyle | No Offer | OG £239 £662 2.77x (-1.75) 14 £0.76 1.79%
Ad 258 | Image | All Products | Social Proof | Testimonial | No Offer | OG £179 £367 2.05x (+0.74) 9 £0.63 2.98%
Ad 256 | Image | All Products | Elevate Basics | Studio Lifestyle | No Offer | OG £136 £399 2.94x (-1.07) 11 £0.57 2.11%
Ad 261 | Video | All Products | Seasonal | Studio Lifestyle | No Offer | OG £119 £188 1.59x (-2.75) 4 £0.72 2.82%
Ad 476 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | The Return £101 £364 3.59x (+2.83) 10 £0.79 1.72%
Ad 473 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | Lifes Little Luxuries £72 £190 2.65x (-1.76) 4 £0.76 2.90%
Ad 254 | Image | All Products | Elevate Basics | Studio Lifestyle | No Offer | OG £64 £155 2.43x (+0.20) 3 £0.73 2.10%
Ad 260 | Video | All Products | Seasonal | Studio Lifestyle | No Offer | OG £46 £101 2.18x (+0.41) 2 £0.70 1.73%
Ad 259 | Video | All Products | Seasonal | Studio Lifestyle | No Offer | OG £35 £156 4.50x (+1.64) 3 £1.28 0.98%
Ad 469 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | Best of British Camel £18 £0 0.00x (-3.08) 0 £0.89 1.68%
Ad 468 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | Best of British Grey £12 £0 0.00x (+0.00) 0 £0.60 3.62%
Ad 472 | Image | All Products | Autumn 2026 | Lifestyle with Text Overlay | No Offer | Everyday Pairs Anything But Ordinary £9 £0 0.00x (+0.00) 0 £0.83 1.62%
Ad 252 | Image | All Products | Everyday Luxury | Studio Lifestyle | No Offer | OG £8 £0 0.00x (+0.00) 0 £0.94 1.52%
Ad 253 | Image | All Products | Everyday Luxury | Studio Lifestyle | No Offer | OG £7 £0 0.00x (+0.00) 0 £0.77 1.64%
CS | Cold/Warm | Purchases | USA Test
Ad 478 | Video | All Products | USA Test | Studio Lifestyle | No Offer | Seasonal Spring Refresh (src Ad 261) £64 £0 0.00x (+0.00) 0 £7.08 0.49%
Ad 484 | Video | All Products | USA Test | Studio Lifestyle | No Offer | Seasonal Studio (src Ad 264) £39 £0 0.00x (-0.92) 0 £7.78 0.41%
Ad 479 | Image | All Products | USA Test | Studio Lifestyle | No Offer | Elevate Basics (src Ad 256) £21 £0 0.00x (+0.00) 0 £1.89 2.35%

Google Campaigns

CampaignSpendRevenueROASConvCPCCTRSpend ΔIS%Budget LostRank Lost
CS | Shopping | High | All Products 25 £3,373 £4,630 1.37x (-0.83) 109 £1.40 0.85% +33.8% 85.1%0.0%14.9%
CS | Performance Max | All Products Post Rebrand £1,124 £2,239 1.99x (-0.37) 42 £1.06 1.14% +20.0% 10.7%0.0%89.3%
CS | Search | All Fibres £853 £1,144 1.34x (-0.31) 24 £1.10 4.41% +61.4% 14.5%0.0%85.5%
CS | Search | Brand £282 £3,319 11.76x (-0.97) 70 £0.37 38.91% +17.4% 98.9%0.0%1.1%
Total £5,632 £11,332 2.01x 244.607383 £1.13 1.26% +33.3%

Google Shopping Products

Top 5 by spend.

Top 5 of 5 shopping products by spend.

ProductSpendRevenueROASConvClicksSpend ΔRev ΔROAS Δ
Merino Wool Socks Four Pairs | Pairs Socks £841 £1,139 1.35x 20 431 +54.0% +1.1% -34.4%
Merino Wool Socks Grass Green | Pairs Socks £293 £434 1.48x 9 251 +7.9% -0.8% -8.1%
Bamboo Socks | Pairs Socks £218 £387 1.78x 7 126 +55.0% -7.4% -40.2%
Merino Wool Socks Red | Pairs Socks £211 £530 2.51x 8 187 +34.3% +37.2% +2.2%
Merino Bed Socks Frosting Pink | Pairs Socks £196 £224 1.14x 6 201 +7.9% -43.7% -47.9%
Total (5 products) £1,760 £2,714 1.54x 51 1,196 -38.5% -60.7% -36.1%
Email

Klaviyo Campaigns

3 campaigns sent this period with performance metrics.

CampaignRecipientsOpen RateClick RateCTORRevenueConvUnsubs
Merino Calf - Weds 30th Sep 21,104 63.9% 0.8% 1.2% £1,632.79 28 125
Bamboo - Sun 4th Oct 20,486 56.3% 1.0% 1.7% £419.15 9 89
(Cold reach) Merino Calf - Thurs 1st Oct 15,091 24.8% 0.7% 2.8% £579.75 12 126
Total56,681 £2,631.69 49340

Klaviyo Flows

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-05 to 2026-10-04).

FlowRecipientsOpen RateClick RateRevenueRev/RecipientRev vs 30d AvgRPR vs 30d Avg
Welcome flow | Rebrand | Sep 2025 1,217 58.6% 3.9% £2,399.91 £1.97 +17.2% -4.7%
Browse Abandonment | Rebrand | Sep 2025 | Littledata 472 59.4% 7.2% £575.85 £1.22 +113.1% +79.2%
Abandoned Checkout | Rebrand | Sep 2025 | Littledata 304 56.1% 7.8% £430.06 £1.41 +17.2% -8.1%
Post Purchase Flow | Rebrand 2025 1,163 54.7% 1.7% £359.30 £0.31 +136.2% +81.6%
Abandoned Cart | Rebrand | Sep 2025 | Littledata 326 55.8% 6.4% £356.78 £1.09 +51.0% -12.1%
Churn series 190 31.1% 3.2% £118.60 £0.62 +328.6% +228.9%
US Welcome 59 56.1% 0.0% £56.82 £0.96 -35.3% -66.0%
Week 38 - Sunday 20 September Flow 76 63.2% 1.3% £0.00 £0.00 -100.0% -100.0%
Acquisition

Traffic Source Mix

Orders attributed by traffic source from Shopify referral data.

Meta 4%
Google 14%
Direct 54%
Organic 4%
Other 24%
ChannelOrdersRevenue% of Orders% of RevenueOrders Δ
Meta28£1,2854.0%3.2%+12.0%
Google94£4,16013.6%10.4%-12.1%
Direct373£18,71153.9%46.8%+28.6%
Organic29£1,7674.2%4.4%+16.0%
Other168£14,09924.3%35.2%-2.9%
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